Kong Hee of City Harvest Church. (Photo: Kong Hee)
Reverence and relevance. These two words are at the heart of the life-changing message Kong Hee Ministries proclaims through international broadcast media, social media, print media, humanitarian outreach, missions, and conferences: to love God wholeheartedly and love people fervently.
As founder of Kong Hee Ministries, Kong encourages people to engage their culture with the same servant heart Jesus showed, and as a result, impact the norms, values, and belief systems of our world today. This “cultural mandate” message has burned deep within millions of believers who are being empowered to be a more effective voice of influence—”salt and light” to a lost and dying world.
This passion to proclaim Christ in our culture can be pictured by the vertical aspect of the cross—having a deep relationship and reverence for Him—as well as the horizontal aspect of the cross—stepping out of our comfort zone to meet the needs of others.